For Jeremy — AI Consulting

YouTube Channel Strategy

19 focused questions to define the channel before anything gets built. Answers auto-save as you type.

Strategic intent

Why the channel exists before anything else gets decided

Q1 What should this YouTube channel make possible for the business that we cannot accomplish today?

Q2 Which outcome matters most in the first six months: qualified calls, brand authority, partner credibility, search traffic, or client education?

Audience

Define the specific buyer we want to attract, not a vague AI-curious audience

Q3 Who is the primary viewer we want to earn trust with: founder, operator, department lead, educator, nonprofit leader, or someone else?

Q4 What painful, repetitive business problem does that person complain about most often?

Q5 What does a high-fit client already believe about AI before they meet us? What is their starting point?

Offer & conversion

Content must point toward an actual next step someone can buy

Q6 What is the flagship offer this channel should support: AI workflow audit, implementation sprint, training workshop, retainer, or done-for-you build?

Q7 What is the first paid step after someone watches a video and trusts us? What is the lowest-friction entry point?

Q8 Where should each serious viewer go after watching: booking page, newsletter, AI readiness checklist, template download, or diagnostic form?

Q9 Which metrics matter most: qualified inquiries, booked audits, email signups, returning viewers, or referral conversations?

Positioning & trust

A consulting channel has to feel credible and grounded immediately

Q10 Why should a founder trust us instead of an automation agency, a freelancer, an internal tech employee, or a SaaS vendor?

Q11 What personal story, operating philosophy, or point of view makes this brand hard to copy?

Q12 How technical should the channel feel: plain-English operator guidance, hands-on tutorials, executive explainers, or deep implementation?

Q13 What proof can we show right now: prototypes, anonymized before-and-after workflows, testimonials, demos, or client-style simulations?

Content & production

Build a repeatable system the business can sustain without becoming a media company

Q14 What are the two or three content pillars that should define the channel? (What topics will we own?)

Q15 Which recurring format would be strongest: workflow teardown, AI audit, live build, tool comparison, mistake analysis, or founder briefing?

Q16 What publishing cadence is realistic for the first 90 days without compromising the core consulting work?

Q17 Who handles each role: scripting, demos, recording, editing, thumbnails, and publishing? Which parts get outsourced?

Q18 What does the minimum viable polished video look like: talking head, screen recording, simple slides, or full case-study demo?

Risk

Force the hard question now so the channel does not drift later

Q19 What is the biggest risk that could make this channel fail despite good production quality? What would you do if that happened?

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